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Seth Godin
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geeks gone plastic
Seth Godin, action figure
It's not every day that a Silicon Valley titan is cast into 5.375" of plastic. Marketing guru Seth Godin unearthed the real secret to self-evangelist success: Get yourself turned into an action figure. There's no better way to promote your name than to sell yourself for a mere $8.95 to every wannabe entrepreneur looking for a false idol to consult. Oddball toy store Archie McPhee has recreated Godin's baldpated goodness, complete with mismatched socks and a Little Book of Marketing Secrets. If only it carried the full line of self-promotional cultmongers, we'd finally be able to pit Godin, Guy Kawasaki, Jason Calacanis, and Robert Scoble against one another in a battle for biggest ego — right before Megatron decapitates them.
online advertising
At Mixx, Seth Godin pimps Squidoo
NEW YORK CITY — I'm at the Mixx 2007 online-advertising conference here, marveling at the brazenness of author and entrepreneur Seth Godin. "How do we use this medium in the way it wants to be used?" he asks, as he's interviewed by Charlie Rose. He's speaking, of course, about the Web, but he might as well be talking about the medium of the conference stage. And he's using it to promote his new website, Squidoo. Squidoo, as best as I can tell, is sort of a blog-hosting service like Google's blogger, sort of a social-bookmarking service like Yahoo's Del.icio.us, and sort of a hand-compiled search-results aggregator like Mahalo. Godin, of course, doesn't miss the opportunity to brag to Rose and the audience that Squidoo's Web traffic is larger than the Wall Street Journal's, without the benefit of any advertising. Except, of course, the kind of free advertising you get by being a best-selling author and getting invited to speak at conferences.
feuds
Jason Calacanis v. Seth Godin: Porn is evil
Jason Calacanis' target for today is Seth Godin's Squidoo. Whether or not Squidoo is being gamed by search engine optimizers (SEOs), the puritanical founder of the human search engine Mahalo has a problem with porn. Apparently porn has no place on the web, and search tools should not index the dirty, dirty content. Or is Calacanis just upset that a search on Mahalo for "xxx" results in entries for the Dallas Cowboys, Michael Irvin, the Pittsburgh Steelers, and Vin Diesel, and "porn" yields entries for churros, Zahra Amir Ebrahimi, Jenna Jameson, and Tera Patrick? If Squidoo is being gamed by SEOs, maybe Mahalo could use a little gaming to shore up the relevancy of these presumably popular search terms.
self-evangelism
How the top self-branders sell themselves
NICK DOUGLAS — It's one thing to be your own #1 fan. But people like bloggers Seth Godin, Guy Kawasaki, and Jason Calacanis are their own worshippers. Guy is such a consummate self-evangelist that he's practically his own pope. Seth's number one product is himself. Jason thinks he's Ari Gold from Entourage. How do they pull this off, and how do some wannabes fail to build their own cults of self? More »
seth godin
You're so vain, you probably think this book is about you
TypePad gave marketer and blogger Seth Godin's latest creation a "Book of the Month" nod, which would explain why the blog service is shoving both blog and book down suscribers' throats, leaving us gagging like LiLo and Nicole Richie during a pre-Glamour-shoot purge. More »
seth godin
Be Seth Godin's imaginary friend
Marketing guru (and dot-com bubble veteran) Seth Godin knows that the best friends are the ones you paid for. That's why Penguin is marketing his new book (Small is the New Big, a collection of Seth's blog posts and Fast Company articles) through the controversial BzzAgent marketing group. More »
geeks gone wild
Remainders: An extra Friday post, because everyone loves topless Unix gurus
- A guide to Unix becomes the new summer beach read for a topless sunbather in Greece. [NSFW: Flickr]
- A journalist overheard explaining how to pad an article: "But one thing is clear: I have three more paragraphs to fill." "It remains to be seen whether I can meet wordcount."
- Yahoo's photo sharing site Flickr, it turns out, made a simple way to import pics from other services. But co-founder Stewart Butterfield says that management decided to can it 'cause it was too "lame, and mean, and competitive in a bad way." Good thing you got bought, wimp. [Flickr forums]
- Web 2.0 cynic Eran Globen thrills at marketer Seth Godin's ability to sell Google themselves. "You guys have built something for the ages," Seth told Googlers in New York — in 2006 — about decisions made by different people in 1999. All marketers are liars, indeed. [Hellonline]
- Dear Macromedia founder Marc Canter: If you promise not to write free verse and call it a limerick, I'll promise not to make a Flash animation and call it an interface. [Marc's Voice]
seth godin
