Valleywag

The impenetrable jargon of Seth Goldstein

Seth GoldsteinRoot ScreenshotI never understood Seth Goldstein's most recent company, Root Markets, a New York venture backed by the CBOT futures market and described as the first financial exchange for consumer leads. Root's website, a blank page with a mysterious log-in box, doesn't help. And nor does the advertising guru's personal website, which leads off with the following gobbledygook headline: API: In the middle of the middle, about Poverty & Wealth in the Gesture Economy. Read the whole blog. Email me if anything makes sense.

12:11 PM on Thu Dec 14 2006
By Nick Denton
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