Robert Scoble and Shel Israel bared it all at the Naked Conversations book launch. But they're not the first tech pundits to strip down. Lockergnome's Chris Pirillo runs a lovely little side business called "Rent My Chest," writing messages on his torso for $20 a pop.

So three makes a trend, and the world wonders: who will strip down next? Mike Arrington? Stowe Boyd? Dave Winer?

Robert Scoble & Shel Israel get 'naked' [JD Lasica on Flickr]
Rent My Chest! [Chris Pirillo]
Geeking out: TechCrunch Meetup 5 [Valleywag]