Chris Anderson, editor of Wired Magazine, writes to say that the YouTube founder was ruled out for the cover before the futurist lifestyle magazine ever ran it past test audiences: "This isn't a matter of he said/she said or speculation. It's simply a matter of fact. Several hundred people participated in the cover test, as always, and clearly your source was not one of them. We certainly considered a Chad Hurley cover in the planning of the issue and did shoot the photos with that option as a possibility. But when it came time to test, it was all LonelyGirl, based on our own judgement, not some panel's."