When will marketers understand that it's not cool to open up a branch in the over-hyped Benchmark-backed virtual world, or invite pitches? Or, for that matter, create a fantasy holiday event, as media conglomerate NBC Universal is doing this evening. A frog band, swaying avatars, and, at 6pm Pacific — can you feel the excitement building? — the lighting of the trees around a skating rink much like that outside NBC's headquarters, at the Rockefeller Center in New York City. Except much lamer, as Valleywag's Second Life correspondent reports, live.