• In Brief

    Red Passion on MySpace

    Red Passion 4Red Passion, on MySpace, sounds so hot. 28 years old, Italian, she loves "excitement and thrill, sharing, seeing and being seen. This is me, female, from a place you'll never know. Explore my world..." Can marketers, in this case Campari, the Italian drinks company, think internet audiences that easily manipulated? Of course they can, and of course they are. [via Mr Wave Theory]

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