geek love
When TechCrunch, the blog for startup fetishists, published
leaked screengrabs of MySpace's just-launched music service, Michael Arrington wrote: "We’ve been pounding our sources for screenshots of the new service for weeks without any luck." Now we know what he meant. A tipster tells us, and another source confirms, that Arrington's been dating Dani Dudeck, MySpace's VP of global communications, for months.
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digital music
MySpace Music, a joint venture between the News Corp. social network and music labels Universal, Sony and Warner,finally launches next week,
says Fortune, though it still won't have a CEO. MySpace users will be able to listen to and organize playlists full of songs from all three music labels for free. (EMI is the lone holdout, which means no coldplay.) Playlists will include affiliate links to Amazon.com's MP3 store. MySpace CEO Chris DeWolfe says ad revenues and song kickbacks are going to save the music industry, replacing lost CD sales.
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Next Establishment
Preeminent among the magazine world's kingmaking power lists is
Vanity Fair's New Establishment, which appears in the October issue — on newsstands in L.A. and New York today, but not in the Bay Area for another six days. Silicon Valley gets similar short shrift: The names who make it there are predictable bigs like Steve Jobs and Larry Ellison, or Hollywood-crossover types like Jeff Skoll, eBay's first employee turned movie producer. Walt Mossberg, now employed by New Establishment perennial Rupert Murdoch, also squeaked in. The consolation prize
Vanity Fair offers:
Its "Next Establishment" list, reserved for the likes of Twitter's Ev Williams. It's a marvelous piece of New York media trickery — flatter the geeks by making them feel included, but corral them into a side room so the real power brokers aren't offended by comparison. True, the "Next Establishment" suggests that these are people who might matter in the future. But in saying that,
Vanity Fair's editors are also sending the message that right here, right now, its "Next" nominees are nobodies. On this year's list:
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jackpot
News Corp.'s online arm, Fox Interactive Media, has struggled to attract online talent while paying them like a startup would. (News Corp. shares just don't cut it.) The solution for the unit, which includes MySpace and a passel of lesser-known websites: a long-term incentive plan, or LTIP, which offers a sort of phantom equity to executives in the division. In the last few weeks, the numbers for the most recent fiscal year which ended June 30 were distributed, and they were "disastrously low," says a tipster. "Most executives were already looking to leave," he says. "They hated FIM and the only reason they were staying was because of promises made about the LTIP." True, FIM hasn't quite made its aggressively optimistic numbers. But executives believe the real reason their bonuses are so low is MySpace CEO Chris DeWolfe's fat contract.
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nerdspotting
That's so not hot: Chris DeWolfe, the CEO of MySpace, is
dating Paris Hilton, Michael Arrington reports. Or if not dating, they've at least been seen together a lot, from Hollywood to the Hamptons. We wonder: Is it a coincidence that Hilton has fallen into DeWolfe's circle? Only two months ago, we reported how MySpace's security holes had
further exposed the starlet, by making her supposedly private photos on the social network public. DeWolfe is married, but separated; Hilton has another boyfriend. So perhaps this isn't so much dating as tech support.
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once you're lucky, twice you're good
LiveJournal founder Brad Fitzpatrick is a prankster, as
evidenced by his Halloween costume last year, when the new Googler dressed up as Facebook to mock his coworkers' fears of the social network. I'm told that in
Once You're Lucky, Twice You're Good, Sarah Lacy's
new book about Web 2.0, there's an anecdote about Fitzpatrick submitting an expense report — successfully! — for "hookers and blow" when he worked at blog software startup Six Apart. That was likely a reference to the early days of LiveJournal, when
users made ridiculous accusations that Fitzpatrick was spending money meant for servers and bandwidth on "hookers and blow." We'd love to hear more, but alas, Fitzpatrick only got 8 out of 294 pages, according to the book's index. Here's the page for "D" through "F":
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exits
Fox Interactive Media — the unit overseeing MySpace and other News Corp. online properties — will miss its fiscal-year revenue projections of $1 billion by more than 10 percent, or $100 million,
the WSJ reports. As a result, Fox Interactive chief revenue officer Michael Barrett is out of a job. The big problem is making money off of MySpace. It has lots of users, but
as MySpace advertising partner Google has discovered, brands don't want to put their product next to Tila Tequila. So now MySpace is going to try something we thought Facebook would do — create an ad network that targets MySpace members when they visit third-party sites. It'll be called the "Fox Interactive Media Audience Network," and Adam Bain will run it.
PaidContent obtained a memo from Peter Levinsohn, president of Fox Interactive Media on the reshuffling and it's pasted below.
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