Valleywag

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revver

YouTube blowing away competition as distribution platform TubeMogul, a startup which allows content creators to post video clips to multiple sites at once and track aggregate views for the clip across sites, did a survey of over 200,000 clips and how much traffic they garnered after 90 days. The results? The average clip got more views on YouTube in three months (3,092) than on the next eight video sites combined (2,092). [NewTeeVee]

brad greenspan

JumpTV rejects MySpace creator Brad Greenspan's takeover bid

Brad Greenspan swears he was the guy who actually created MySpace. Chris DeWolfe and everybody's friend Tom Anderson? They stole the idea from him! (After he stole it from Friendster!) Anyway, you'd think that creating the world's second most popular social network would lend Greenspan some street cred with aspiring entrepreneurs. Nope. Online video startup JumpTV just rejected Greenspan's$12.6 million for 25 percent of the company and went for a merger offer from NeuLion instead. "Mr. Greenspan's proposal was not in the best interests of the Company," reads JumpTV's release on the news. Maybe next time don't spend so much money on a failed Web video startup like Revver before trying to buy another one?

brad greenspan

Video startup Revver sells to unpredictable ex-MySpace boss

Last we heard, Revver, the YouTube wannabe which promised a cut of revenues to video creators, was on the ropes. LiveUniverse, the Internet vehicle of former MySpace boss Brad Greenspan, had walked away from a deal, reports had it. That left Revver grasping for a lifeline and willing to sell itself for as little as $1.5 million. Now, NewTeeVee tells us LiveUniverse has bought Revver for less than $5 million. More »

followup

Perez Hilton says "Later, girlfriend" to YouTube

Perez Hilton is done — DONE! — with those dirty monopolists at YouTube. He's posted one video on his own site, and another on Revver. Given the amount of traffic that Hilton can push, we expect the various video hosting sites will be falling over themselves to give him free bandwidth.

online video

YouTube starts paying losers for their clips


It's not that people object to Google making money on YouTube, really. They just want their cut. Yesterday, YouTube opened a program which pays a portion of ad revenue to content creators to all comers. Well, all comers from the U.S. and Canada whom YouTube deems acceptable, that is. Rather than specifying who it will accept, YouTube suggests you keep applying if you've been rejected. That worked so well with Susie in the 8th grade, after all. More »

lifecasters

iJustine to run her own show

As reported a couple of weeks ago, Justine Ezarik, the blonde videoblogger better known as iJustine, has opened her own website, iJustine.tv. Neither of her potential suitors, Justin.tv and Ustream.tv , appear to have won her heart outright. Ezarik's maintaining channels on both lifecasting startups, and also posting videos using Viddler and Revver. The girl knows how to keep her options open. Her latest affair is with ChannelMe.tv, a little-known .tv domain registrar, video-streaming service, and advertising platform. Unsurprisingly, ChannelMe's site now features iJustine. More »

too little too late

Revver's video ads point to dead service

Selling ads on videos must be hard. That'd be why Revver, a video hosting service that missed out when Blip.tv monopolized the good web shows and YouTube took the amateurs, is running video ads for a client that no longer exists. While watching my favorite anime parody, I saw this ad for Acceptable.tv, a web-based program by VH1. But that program died out this summer, so the ad points to old episodes. Unless Revver is paying shows to host this dead ad, those shows might as well be on Blip or YouTube.

online video

Revver shares a million in revenue with video producers

Online video platform Revver announced it has paid out $1 million dollars to video producers from its ad revenue sharing program, just in time for its one year anniversary. That puts Revver's total revenue at around $2-$2.5 million, since it splits fees 50/50 after paying 20% to a distributor. Sounds great. But it doesn't prove that Revver has a sustainable, profitable model—not after the year it's had, losing key staff, being banned from MySpace, losing LonelyGirl15 and several other notable video producers like Ze Frank and Ask A Ninja, and a rumored buyout. Why? More »

Steven Starr is out as CEO of beleaguered video-sharing site Revver. [CNET]

deathwatch

Microsoft looks at Revver, respectfully declines

Perhaps disturbed by the collective yawn that greeted the beta launch of their video-sharesite Soapbox, Microsoft is manifesting an interest in buying out an established site — such as Revver. The MSN goons were reportedly sniffing around Revver's office last month to see what they could stripe-mine in terms of tech and personnel. But the takeover amour must have cooled, as nothing further occured. For his part, Revver CEO Steven Starr declared:
Revver is not for sale. We believe we are in the right place at the right time with the right technology, and we continue to focus on enhancing the Revver service and forging new distribution deals.
Plus there's always next year's Emmy awards.

deathwatch

Revver creaking towards collapse?

Video aggregator site Revver made news principally through their revenue-sharing plan, "acquiring" the Lonleygirl15 franchise, and losing two of three founders. Now, it appears cash flow may be an issue, as irate Revver content creators saw their "first week of the month" payments pushed back to February 7, then February 8, then ... silence. If you're a Revverite and you've been paid (or not) or heard a reason why not (or why), let us know.

UPDATE: Micki from Revver responds in the comments, says payments went out Friday.