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NEW YORK — Facebook is making a huge push during Advertising Week, an industrywide series of events for media buyers and publishers taking place now. Mark Zuckerberg's marketing minions bought a full-page ad in the program; sponsored sessions on Tuesday, Wednesday and Thursday mornings; and put Facebook COO Sheryl Sandberg on a panel. They're throwing a party Thursday night; Bob Marley's kid, Ziggy Marley, will be the entertainment. "We're finally sponsoring something!" I overhead one Facebook employee gush to another on Monday. It's all a big effort to reintroduce Facebook to the New York ad agencies after Zuckerberg botched last year's first try.
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3 ways Facebook could impress Madison Avenue
How to keep your IT department happy
The stories of Terry Childs and Roger Duronio — resentful IT workers who wreaked vengeance on their employers — make nontechnical managers wonder what they might do differently than the City of San Francisco's Department of Technology. What does it take to keep your IT resources happy? More »How the Googlers have changed Mark Zuckerberg
When users revolted against a Facebook redesign in 2006, CEO Mark Zuckerberg wrote a post in response titled "Calm down. Breathe. We hear you." In it, Zuck came off defensive and condescending. "We're not oblivious of the Facebook groups popping up about this (by the way, Ruchi is not the devil)," he wrote. Now, Zuckerberg's written another post defending the site's latest redesign, which more users — though a far smaller percentage of them — also don't like. It's titled "Thoughts on the Evolution of Facebook." It reads like the inoffensive pablum you'd read on, say, the Official Google Blog. Why is that? More »What to know before Facebook recruiting comes to your campus
In the next year, Facebook plans to visit 20 universities and 5 business schools as it looks to staff up its already swelling operations. Students graduating from these institutions need to be prepared. In a post to announce the tour, Facebook recruiter Marcia Velencia writes that the company is "looking for people that are passionate," who, like Facebook, "value working hard, smart, and fast, and following that up with some good fun." Velencia and Facebook will almost certainly find these types of candidates and successfully lure them into the company. They will do so by allowing the candidates to believe — not explicitly promising them — that working at Facebook will make them rich, allow them to change the world, and put them on a fast track toward an exciting career in tech. Here's what graduating students entertaining a career at Facebook should actually expect. More »Why Yahoo's purple marketing fails
Yahoo's new marketing push tells us to "Start Wearing Purple." A website created for the campaign features a video of various grungy-looking people, including Yahoo CEO Jerry Yang, wearing purple and hollering. We'd show you the video, but it's not very different from a clip a tipster found of Yahoo cofounder David Filo and top exec Ash Patel dancing awkwardly to a Kelly Clarkson cover. The pair flail around like they're in some kind of bizarro-world Apple iPod commercial. That's the problem with Yahoo: It thinks it's an iPod — universally loved and carried around. But it's really a Mac — a fine product nevertheless rejected by many. More »WebMD bulks up as Revolution Health talks sale
Revolution Health, the brainchild of AOL founder Steve Case, is still in talks to sell its health portal to a rival, Everyday Health. The combination would have bested WebMD, the No. 1 health-site operator — until WebMD bought QualityHealth.com today. The Revolution-Everyday deal, meanwhile, could happen within a week — but is currently stuck on financing. Arranging the money to consummate the sale is proving difficult, with Wall Street more concerned with its own survival than the health of Case's startup venture. One way or another, it seems all but certain that Case's Revolution Healthwill end up sold, without much transformation to show for his troubles. More »The Valley's Wall Street disconnect
Wall Street is melting down. But from sampling the thoughts of tech bloggers on Techmeme, an automated news aggregator, you'd think that the biggest story today was a redesign of WSJ.com. One couldn't ask for a clearer sign of the Valley's superficial obsession with user interfaces and online advertising. With Lehman Brothers going bankrupt, Bank of America negotiating to buy Merrill, and AIG desperately selling off assets, who, exactly, will be having their employer pay so they can read the headlines on WSJ.com, let alone advertising there? Yet the problem goes far deeper than one website's newly glossy surface. More »
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