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Google loses search market share to Yahoo, Microsoft
Reversing a long trend, one research firm says Yahoo and Microsoft have posted gains in search market share — at the expense of industry leader Google. ComScore reports that 61.5 percent of all U.S. searches went through Google in June 2008, 0.3 percent less than in May 2008. Yahoo saw 20.9 percent of the searches in June, up from 20.6 percent in May. Microsoft went from 8.5 percent to 9.2 percent. Does this argue for a Microsoft-Yahoo merger? Not especially, since those small, hard-won gains would likely evaporate while the combined entity fumbles for years in post-deal internal politicking.
YouTube blowing away competition as distribution platform
TubeMogul, a startup which allows content creators to post video clips to multiple sites at once and track aggregate views for the clip across sites, did a survey of over 200,000 clips and how much traffic they garnered after 90 days. The results? The average clip got more views on YouTube in three months (3,092) than on the next eight video sites combined (2,092). [NewTeeVee]
the chart
Google and Yahoo's combined market share approaches 90 percent
Google and Yahoo lawyers are in Washington today, trying to argue that a deal to outsource much of Yahoo's search advertising business won't give Google undue control over the market. A new Hitwise report released today should make their task a bit more difficult. It reveals that in June, Google searches accounted for 69.2 percent of all U.S. queries; Yahoo, 19.6 percent. Together, that's 88.8 percent. Third-place irrelevancy Microsoft comes in at 5.5 percent — which isn't enough to make a dent in the search-ads market. Advertisers tell us that giving Google that much control over the market could ratchet up ad prices by 25 percent.
the chart
Which iPhone apps make the most money?
Tracking the number of reviews written for each iPhone application sold in the iTunes App store won't tell you how many times that application has been purchased and downloaded. It won't reveal that apps' volume writes Medialet's David Hill. But Hill contends tracking the number of reviews users give apps will give you a sense of each app's "relative volume" — the app's approximate share of of the App stores' overall volume. Multiply the number of an app's review against the app's price and Hill says you get an approximation of its revenue, or at least its "relative revenue," which is good enough for making comparisons. Doing this math, Hill worked up the chart above. What's Hill's chart reveal? That there's riches in niches. Check out ForeFlight mobile, an app for airline pilots that costs 70 bucks a pop, earning more more revenue than any other app but one.
the chart
Vimeo without founder Jakob Lodwick: quite successful
Is IAC's Vimeo, the video-sharing site founded by bizarrely charismatic (and just plain bizarre) New York entrepreneur Jakob Lodwick, missing its founder? In a word, no. Lodwick lost his job due to insubordination last November; his dare-you-to-sue-me funding of an IAC employee's music startup, in an apparent violation of his noncompete agreement, is right in line with the nose-thumbing he did while on the job. We heard IAC finally fired Lodwick because he would blow off meetings with upper management when it wanted to talk to him about things like marketing and growth. So who got it right — IAC chairman Barry Diller's suits, or the wannabe iconoclast? More »
the chart
Google's prize: cheap Yahoo users who spend little online
New data from Hitwise plots the demographics who visit Yahoo Search against Google users. Groups in the top left are a particular strength for Yahoo; groups on the bottom right, for Google. Among America's "blue-collar backbone" and "struggling societies," Yahoo does particularly well. Google, on the other hand owns "affluent suburbia." The bubble sizes indicate those groups' propensity to spend over $500 online over a four-week period — the real prize for online advertisers. What does the chart tell us? More »
the chart
While Microsoft and Yahoo talk, Google takes more search market
Why is Microsoft so desperate to acquire Yahoo's search business? According to ComScore, Google's video-sharing site YouTube and Google's other subsidiaries alone attracted more search queries than all of Microsoft's properties combined in April. Comparing total searches for each company is similarly lopsided; Google controls 61 percent of the search market to Microsoft's 9.1 percent, which is a decline from 9.4 percent in March. Problem is, buying Yahoo might not help. Yahoo lost search market share last month, too, dropping from 21.3 percent to 20.4 in just one month.
the chart
MySpace's technical triumph
The conventional wisdom in Silicon Valley is that MySpace, based in Los Angeles, is a tech nightmare, blaring songs through a user's speakers while crashing all the time. Skilled engineers are in short supply down south, so the website must be falling over all the time, right? Not so. Pingdom, a website-monitoring service, has tracked how often some of the top social networks have gone offline. Twitter, based in Web-savvy San Francisco, has been down for 37 hours from January through April. MySpace has been up 99.96 percent of the time. That's 33 percent less downtime than Yahoo 360, and 60 percent less than Google's Orkut. Score one for the LA crowd. The chart: More »
the chart
The developers driving Facebook's redesign do it "Just For Fun"
Makers of Facebook applications have seized control over the social network's latest redesign. So who are these mighty developers capable of bending the stubborn Mark Zuckerberg to their will? Among others, the makers of "You're a Hottie," which tops the "Recently Popular" list in Facebook's "Just For Fun" application category — the most popular on the site, according to this handy reminder from FlowingData. Here's CLZConcepts.com pitch for their popular app:Think your friends are hot? Let them know by adding them to your 10 Hottest Friends List! Get friends to add you to boost your own Ranking!
the chart
108 million content creators to clutter the Web by 2012
eMarketer predicts the number of people who create so-called "user-generated" content will rise from 77 million in 2007 to 108 million in 2012. More baffling yet, the ranks of people who consume this content will only rise from 94 million in 2007 to 130 million by 2012. Why don't we just junk our computers, attach ourselves to IV drips and stare at mirrors instead? That seems more dystopian.
the chart
Why John Hodgman can afford to mock Twitter users
Daily Show correspondent turned Apple pitchman John Hodgman is on Twitter, and he's using it to mock the habits of Twitter users. His salvos include entries like " BATTLESTAR GALACTICA REFERENCE," "VAGUE SHOUTOUT ('Cheers, @SFslim!')" and "GRADE A NON-SEQUITIR." Normally, this would be a bad self-promotional strategy. But as you can see from this complicated (and very scientific) Venn diagram which illustrates the interlocking audiences gripped by Hodg-mania, all Twitter users already fall into fan bases generated by other media channels, so Hodgman can abuse them at will. Except, of course, for hobos. Never, ever mock hobos if you know what's good for you.
toogle many googlers
Google's executive rolls outpacing stock growth
When Google debuted on the stock market in August 2004, it had a lean 10 executives at the top. Over the last four years, the number of senior managers kept pace with the growth of the stock. Until recently, when for the first time in the company's history, the ratio of executives to stock price became less than 10:1. The opposite of lean? Bloat.
Online advertising will grow 23 percent in 2008
Online advertising spending will reach $25.9 billion in 2008, up from $21.1 billion in 2007. Search marketing accounts for 40 percent of that amount. Video ads, about 10.2 percent of the market this year, will account for 18.5 percent by 2012. Display advertising's share, at 21.1 percent, will remain flat through next year. [paidContent]
Online advertising spending will reach $25.9 billion in 2008, up from $21.1 billion in 2007. Search marketing accounts for 40 percent of that amount. Video ads, about 10.2 percent of the market this year, will account for 18.5 percent by 2012. Display advertising's share, at 21.1 percent, will remain flat through next year. [paidContent]
the chart
Why Digg should have sold already
Last week, Digg CEO Jay Adelson wasted no time debunking rumors that Google, Microsoft and two media companies were bidding $200 million or more to buy the social news site. It's too bad, because last week would have been a good time for Adelson and Digg cofounder Kevin Rose to sell. According to metrics firm Hitwise, traffic Yahoo's Digg competitor, Buzz, sends to news and media sites nearly caught up with the traffic Digg sends in just one month.
the chart
Does Bebo brag prove AOL CEO's a liar, or just unable to read?
AOL CEO Randy Falco said the $850 million Bebo acquisition put his company in "a leading position" in social networks. Too bad his claim doesn't jibe with ComScore's chart comparing Bebo's traffic to social networks MySpace and Facebook, above. Where was "human computer" Ron Grant when Falco needed him to do some math? Below, more damning stats from Hitwise. More »
Happy birthday, destroyer of hopes and dreams!
Eight years ago today, on March 10, 2000, the Nasdaq closed at 5,048.62, an all-time high. Then the bubble burst, Marketwatch notes. By October 2002, the Nasdaq was down to 1,114.11, a 78 percent drop in less than three painful years. In fact, we're still not over it. Check out the chart. The Nasdaq today stands 56 percent lower than 2000's bubbly high-water mark.
Eight years ago today, on March 10, 2000, the Nasdaq closed at 5,048.62, an all-time high. Then the bubble burst, Marketwatch notes. By October 2002, the Nasdaq was down to 1,114.11, a 78 percent drop in less than three painful years. In fact, we're still not over it. Check out the chart. The Nasdaq today stands 56 percent lower than 2000's bubbly high-water mark.
